We specialize in distilling complex concepts into accessible engaging content. We do this on a monthly basis for the Institute of New Economic Thinking, helping driving more traffic to their website.

Example: The Lump of Profit Fallacy

We took INET’s working paper about the new regulations limiting banks from charging excessive overdraft fees and created a series of static and video content for promotion on LinkedIn, Facebook, and X.

The Results:

• We drove 1,500 people directly to the website to read the full article; our CPC was $0.28 throughout the campaign.

• Our posts totaled 141,500 impressions in 3 weeks.

• One of our posts had a 63% engagement rate on Facebook